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Purely America, Purely Canada and Purely Car Hire are trading names of Purely Travel Limited. All holidays sold are subject to the following conditions which comply with the Tour Operators Code of Conduct.
These conditions and other information, separate publicity material or our web site form the contract between us. When you have booked your holiday and we have issued a confirmation, a contract exists between us.
All holidays are offered subject to availability.
The Contract

These booking conditions shall form the contract between Purely Travel Limited and the client. When a booking is made, the 'lead name' on the booking guarantees that he or she has the authority to accept and does accept on behalf of the travelling party the terms of these booking conditions. No contract shall exist until such time as Purely Travel Limited have received full payment and has signified its acceptance of the booking by issuing and sending a confirmation e-mail.

On receipt of this written confirmation, it is essential that you check the details on the invoice carefully and advise us immediately of any errors and/or omissions. Please ensure that all names are shown exactly as written in each passenger's passport.

Any dispute arising over our contract will be dealt with under English Law in a court in your area of residence within the UK

Pay Just A Deposit !

If the value of your booking is over £500 and is made more than 8 weeks in advance, you can now just pay a deposit of £50.00 per person. The balance is due 8 weeks before departure. To take advantage of this offer, please call us to make your booking on 0844 80 444 80 and we will be happy to make the reservation for you.

If we do not receive the balance by the due date, we will treat the booking as cancelled by you and you agree to pay the cancellation charges as described in the Cancellations/Refunds section. Any monies paid by the customer to an agent is at all times held on behalf of Purely Travel Limited.

All other hotel bookings of less than £500 or reservations travelling within 8 weeks, must pay the full holiday price at time of booking. These bookings can be made securely online at www.purelyamerica.co.uk or by calling us on 0844 80 444 80.

For car hire bookings we require a booking fee - which is a percentage of the total car hire cost as a deposit. The balance is to be paid in local currency to Alamo Rent A Car, when you pick up your vehicle.

We can accept cheques, made payable to Purely Travel Limited (except for bookings within 28 days of departure), credit or debit cards.

If the card is in a name other than the traveller, we will require written or faxed authorisation from the card holder, including a photocopy of both sides of the card itself, before any documentation can be released. Any fraudulent use of credit cards will be reported to the police.

Holiday price

All our prices are quoted in £'s sterling (except the car hire balance, payable locally). The prices on our website, and in supplementary promotional material, apply at the time and may change before you book. We will give you a price quote at the time of booking and once you have accepted this and a booking has been made and confirmed, we will hold that price.

The only additional charges or reductions we can pass on to you are those which may result from Government action, increased transportation costs (including the costs of fuel), dues, taxes or fluctuations in the exchange rate. Where the increase or decrease occurs within 30 days prior to your scheduled UK departure date or is not greater than 2% of the total cost of your holiday, we will not pass on any additional charges or reductions. Reductions in holiday price will only be made to the extent that the reduction in charges directly reduces the cost of providing your holiday.

The cost of all standard taxes are included in our prices.

Not Included

  • Airport transfers, unless specifically booked
  • Hotel parking charges (unless specified)
  • Hotel extras and sundry items such as safes, minibars, etc.
  • Visa fees, porterage, personal expenditure
  • The services of a local representative
  • Government action, increased transportation costs (including the cost of fuel), dues, taxes, embarkation or disembarkation fees at ports & airports or fluctuations in the exchange rate.
  • Security charges introduced or increased after you have booked which affect transportation costs
  • Wherever we are constrained to increase the holiday price before the agreed date of departure, then you are entitled:
  • To take a substitute holiday of equivalent or superior quality if we are able to offer you such substitute
  • To take a substitute holiday of lower quality if we are able to offer you one in which case we will return to you the difference in price; or
  • To have all the monies paid by you refunded.

Resort Fees
Many resort hotels impose a 'Resort Fee'. Wherever possible, we include these in the brochure price. Some hotels, however, may request a payment locally. Some hotels charge locally for energy fees or a mandatory daily charge for the use of local phone calls. If we have been advised in advance by the hotel, we will make a note of the local charge on the website.

Changes or cancellations by you

If you wish to change your booking after the confirmation invoice has been issued, the person who originally made & paid for the booking should contact us and we will try to meet the request. All changes are strictly subject to availability at the time of request. If we are able to make the change requested, you agree to pay us a non-refundable administration fee of £25 per change.

Important notes:

We cannot be held responsible for any portion of your holiday that is not arranged by Purely Travel Limited, such as a change in your flight arrangements. Should you need to change elements of your Purely Travel arrangements, the relevant administration fee or cancellation charges will apply. Many suppliers do not permit us to change names or travel dates and impose full cancellation charges. We will pass these on to you in addition to our administration charge, where applicable. Some accommodation types, particularly self-catering, cruise ship cabins and hotel rooms with reductions for 3+ people, are priced according to the number of occupants. If fewer people travel than originally booked there will be extra charges to pay which will be advised to you when you make the changes.


If you or any member of your party wishes to cancel your booking once a confirmation invoice has been issued, the person who made & paid for the booking must notify us in writing either directly to Purely Travel Limited or through your agent. The cancellation charges you will be required to pay will be calculated from the date we receive written notification. Please note we cannot refund deposits or amendment fees.

We strongly recommend that you take out the full travel insurance, which includes cancellation cover. As we incur costs from the time you make your booking, you agree that if you cancel your booking, you will compensate us for our expenses and losses as per the table shown below.

Our cancellation charges increase the closer to your confirmed departure date your written cancellation is received at our offices. This is because there is a reduced opportunity for us to re-sell your holiday as we near departure date.

Deposits for car hire bookings are also non-refundable

Number of days prior to departure
when written confirmation is received by us
Cancellation amount
as a % of total price
Up to 14 days notice FULL REFUND, less a £25 admin fee
13 to 4 days notice 1 night's charges, plus £25 admin fee
Less than 4 days notice No refund is possible

The above cancellation terms are valid for new reservations only, booked from the 11th August 2008. If you wish to cancel a booking that was made before this date, please contact us for a copy of the cancellation terms that were in place at the time you booked.

Please let us know as soon as you are certain that you have to cancel - if you are making a claim with your insurance company, we will send you a cancellation invoice.

These charges will always apply unless the Foreign Office specifically advises against travel to the country in question.

If we have to change or cancel your holiday

We will do our utmost to deliver your holiday as booked. As we plan the arrangements many months in advance we may occasionally have to make changes and reserve the right to do this at any time.

Significant change

If we make a significant change, we will do so as soon as reasonably possible. If the reasons for the change are within our control, we will pay you compensation and you will have one of three options:

  • To accept the alternative arrangement or change to your holiday
  • To take a substitute holiday of equivalent or superior quality if we are able to offer you such substitute, and paying or receiving a refund for any price difference
  • To cancel your holiday and receive a refund of all monies paid by you.
  • Significant changes include, but are not limited to, changes involving:
  • Your destination area
  • A change of accommodation (except tours & cruises) to a lower star grading

Minimum Numbers

  • Please note that escorted tours can only run with a minimum number of participants. Numbers vary according to the tour and in the event of the minimum numbers not being reached, we reserve the right to cancel a tour altogether. Compensation may not be payable in these circumstances but you are still entitled:
  • To accept the alternative arrangement or change to your holiday
  • To take a substitute holiday of equivalent or superior quality if we are able to offer you such substitute, and paying or receiving a refund for any price difference
  • To cancel your holiday and receive a refund of all monies paid by you.
  • Liability for changes is limited to the levels shown below for each person and we regret that we cannot accept responsibility for any other losses or expense you suffer.
  • Compensation payable by us based upon period before scheduled departure within which a significant change is notified to you or your travel agent:

Compensation per person
57+ days before departure £0
56 – 29 days £20
28 – 15 days £30
14 – 0 days £40

Force Majeure

Force Majeure is any circumstance or situation which are due to unusual or unforeseeable circumstances which are beyond the control of Purely Travel Limited, which could not have been avoided even if all due care or all reasonable measures had been taken. Such incidents could be, but are not limited to:

  • War or threat of war
  • Riots or terrorist activity
  • Industrial disputes
  • National or nuclear disasters
  • Fire
  • Bad weather conditions, or impending bad weather conditions.
  • Cancellation or changes of airline/train schedules, cruise ship and escorted tour itineraries where these occur due to circumstances beyond our control or are altered for your safety.
  • Technical problems affecting transportation where these are beyond our control and the control of our suppliers.
  • Any other similar event which is beyond our control and the control of our supplier.
  • Where your holiday is cancelled due to Force Majeure, compensation may not be available or appropriate but you will be entitled to:
  • To take a substitute holiday of equivalent or superior quality if we are able to offer you such substitute
  • To take a substitute holiday of lower quality if we are able to offer you one in which case we will return to you the difference in price; or
  • To have all the monies paid by you refunded to you in the form of a Purely Travel Voucher.
Your Responsibility

You must ensure that you and the rest of your party have valid 10 year passports, any appropriate visas and vaccinations. We are not liable for any costs, delays or illness resulting from your failure to meet these requirements. All children must now have their own passport from birth. British Citizens do not generally require a visa to visit the United States, but YOU are advised to check with the American Embassy in respect of your own particular circumstances (020 7499 9000). If applying for a new passport, allow 8 - 12 weeks for this to be processed. For visa free travel, the passport must be valid for at least six months from the date of arrival in the USA, regardless of duration of visit. From the 26th October 2005, passengers of any existing Visa Waiver Programme eligible country will not be allowed to enter the U.S. without a valid unexpired U.S. visa. Certain restrictions apply to the Visa Waiver Programme, such as for any persons with a criminal record. We strongly advise that anyone in doubt of their eligibility, should contact the American Embassy.

For further information please visit www.travel.state.gov/vwp. Our information is correct at the time of going to press, but it is the responsibility of all of our customers to have the correct documentation with which to gain entry into any of the countries to which they are travelling. Failure to meet entry requirements may well result in 100% loss of monies paid in respect of travel arrangements made by Purely Travel Limited.

Visa Waiver for British Subjects

The Immigration Department of the US Embassy in London has advised that all travellers with passports showing British Subject will require a visa for entry into the USA. Only those travellers bearing the words British Citizen will be allowed entry on the Visa Waiver programme (until 26 th October, 2005 – see above).

You must be responsible for ensuring that any existing medical conditions or disabilities which may require assistance are declared to us before you book your holiday or, if newly diagnosed, before date of departure. We can only accept your booking upon the clear understanding that we cannot be liable if any carrier refuses to accept you or any member of your party as a passenger if this information is not made known to us.

You must be responsible for the behaviour of yourself and your party. We or our suppliers reserve the right to refuse your booking or to remove you and/or any member of your party from any holiday if you or any member of your party is reasonably deemed to behave in a disruptive, dangerous or annoying manner. No refund or payment of any costs incurred by you will be made by us under these circumstances, and you may face prosecution.

Travellers are advised to carry at least one major credit card.

Visitors to the US may sometimes be concerned about their safety due to levels of crime in the larger cities. We would like to advise passengers to exercise due care and common sense at all times whilst on holiday.

General Information
Special Request

Whilst we shall endeavour to assist with any request, such as hotel room requests, these cannot be guaranteed. We regret that we are unable to advise you prior to your holiday if any request cannot be met. Many destinations/hotels have certain times of the year when certain facilities or attractions may close – should a feature be considered by you to be crucial to your holiday, it is essential that you declare your specific interest/requirement at the time of booking to enable us to verify and confirm availability of such a desired feature.

Disabled Clients

We strongly advise travellers with special needs/ disabilities to inform Purely Travel Limited at the time of booking. We will endeavour to assist and meet these requirements, however these cannot be confirmed or guaranteed.


All classifications of the properties shown in this brochure have been based on ratings used in 'Official Hotel Guide', or similar. All properties are contracted on a 'run of the house' basis, which means you will have a standard room which may be located in any part of the property. We will endeavour to advise clients of building work when we have been informed by the hotel in advance, but we are unable to pass on information relating to work outside the hotel property. We are also unable to assess the safety of the beaches or the area surrounding the accommodation.

On rare occasions, situations may arise whereby upon arrival the hotel is overbooked due to circumstances beyond the control of Purely Travel Limited, the hotel may sometimes 'walk' clients to an alternative property of equal or superior standard.

Please note that check-in times at most hotels is generally permitted after 3.00pm. On check in, a credit card may be required for incidentals. Some hotels require at least one guest to be a minimum age of 21 years. Please advise us at the time of booking if no member of your party is at least 21 years of age.

Parking charges (if applicable) are not included. Purely Travel Limited cannot be held responsible if a hotel withdraws free parking.

Bedding: please note that although a triple or quad room confirms that the room is booked for 3 or 4 adults respectively, it does not imply nor guarantee 3 or 4 individual beds in the room. The following usually applies: Single rooms contain 1 bed. Double rooms may contain 1 large bed for 2 people, or may contain 2 single/double beds. Twin rooms usually contain 2 beds although may contain a large bed which will accommodate 2 people. Triple or quad rooms contain 2 double beds and are confirmed based on existing bedding. Where free children are in a room bedding will be provided by the hotel in the form of a another bed however this may not always be available and in some cases a large bed will be provided for the adults in the room with the hotel providing a rollaway or sofa bed for the children. 1 BED PER PERSON CANNOT BE GUARANTEED. Additional bedding in the form of 1 rollaway bed or cot can be requested but not guaranteed at time of booking for which there may be a small charge payable directly to the hotel. Due to new fire safety standards it may not be possible to have any additional bedding in the room at some hotels.

Alamo Car Rental Information

For car hire bookings, we require a booking fee, which is a percentage of the total car hire cost. The balance is to be paid in local currency to Alamo Rent A Car, when you pick up your vehicle. Your car rental includes unlimited mileage, Collision Damage Waiver, Extended Protection, Sales Tax, State Tax and Airport Fees. The basic rental does not include taxes imposed by some airports as well as any applicable one-way drop-off charges or additional optional insurance which are payable locally. Please be sure not to sign the rental agreement in the US without checking that you are agreeing to charges that you have requested. Driving restrictions may apply. Cars may be reserved by category only and not by specific model. Similar or larger cars may be substituted. All car rentals are subject to the legal terms, conditions and pricing procedures of Alamo in effect at the time of the printing of this brochure. In the event of subsequent enactment of any law in the United States, whether local, state or federal, which restricts or prohibits any of those terms, conditions or pricing procedures, Alamo's terms/prices will be subject to adjustment to the extent necessary to compensate for such restriction or prohibition. Car hire is calculated on a 24-hour basis. You must return your car to the designated office by the time stated on your rental agreement. It is important that you read all conditions stated on this document. No rentals can exceed 56 days (8 weeks) on one agreement and separate vouchers must be issued for rentals over 56 days. No refund made for any unused rental days. Please note that the credit card used for payment must be for the named driver, otherwise an additional driver fee may be imposed.

Escorted Tours

Many escorted tours feature narration in English only, whilst others are multi-lingual. Should you have a preference, our staff will be happy to advise the most appropriate departure for you.

National Park Accommodation - Pre-planned tours

We strive to provide the best available accommodation and locations in close proximity to the principle viewing areas. However, accommodation in and around the national parks is very limited. Wherever we stay, all major attractions will be maintained although some adjustment to day by day itineraries may be necessary.

Product Descriptions & Free Offers

Every effort has been made to ensure the accuracy of descriptions and information. However we are not always able to control all the components of the holiday arrangements and it is possible that an advertised facility may be withdrawn or changed. We cannot be held responsible for changes to the content of advertised free offers and we are unable to accept liability for loss of an advertised facility or withdrawal of free offers. All mileages on tours are approximate and are for guidance only. Coach operators reserve the right to substitute the type of transportation when operationally necessary. Also, please note that pictures only present a representation of the product. Certain attractions advertised may be closed during public holidays, such as Thanksgiving.

Links To 3rd Party Websites

This site may contain hyper links to external websites owned and operated by third parties. Purely Travel Limited has no control over or association with such third party sites and no responsibility in relation to the accuracy or quality of the information contained within them.

Problems whilst on holiday

In the unlikely event of encountering difficulties whilst on holiday in North America it is essential to take up the matter locally. Failure to contact our representatives, whilst in resort, may affect your rights under this contract. Our representative's name and emergency phone number are listed on the hotel voucher. This will give us the opportunity to rectify your problem. Should any problem remain unresolved, please notify our Customer Relations Department in writing within 28 days of your return.

Delivery of Documents

Once we have received your payment, a confirmation e-mail will be sent to you along with vouchers for any hotels or tours booked. For car hire, confirmation of your booking and receipt of your booking fee will be sent, but the balance is payable direct to Alamo Rent A Car when you pick up your vehicle. It is important that you check your documents on receipt. Please either notify us or your travel agent IMMEDIATELY if there are any errors/omissons.

Your Financial Protection

Purely Travel Limited is a fully bonded ATOL Licence holder, number 6874. When you book a package with us that includes flights and accommodation, you have the full financial protection that your money is safe and covered by this licence. ATOL stands for Air Travel Organiser's Licence and it is bonded through the Civil Aviation Authority.

When you buy an ATOL protected flight or flight inclusive holiday from us you will receive an ATOL Certificate. This lists what is financially protected, where you can get information on what this means for you and who to contact if things go wrong.

We, or the suppliers identified on your ATOL Certificate, will provide you with the services listed on the ATOL Certificate (or a suitable alternative). In some cases, where neither we nor the supplier are able to do so for reasons of insolvency, an alternative ATOL holder may provide you with the services you have bought or a suitable alternative (at no extra cost to you). You agree to accept that in those circumstances the alternative ATOL holder will perform those obligations and you agree to pay any money outstanding to be paid by you under your contract to that alternative ATOL holder. However, you also agree that in some cases it will not be possible to appoint an alternative ATOL holder, in which case you will be entitled to make a claim under the ATOL scheme (or your credit card issuer where applicable).

If we, or the suppliers identified on your ATOL certificate, are unable to provide the services listed (or a suitable alternative, through an alternative ATOL holder or otherwise) for reasons of insolvency, the Trustees of the Air Travel Trust may make a payment to (or confer a benefit on) you under the ATOL scheme. You agree that in return for such a payment or benefit you assign absolutely to those Trustees any claims which you have or may have arising out of or relating to the non-provision of the services, including any claim against us, the travel agent (or your credit card issuer where applicable). You also agree that any such claims may be re-assigned to another body, if that other body has paid sums you have claimed under the ATOL scheme.


To help continuingly improve our services, calls may be monitored or recorded for training purposes